2010 Kia Sorento
Sporty and striking, the new Kia Sorento represents a new breed of vehicle," commented Peter Schreyer, CDO of Kia Motors "The dynamic design of new Kia Sorento adopts simple, linear lines to create a powerful, yet polished appearance. Introduced in 2002, it marked a huge step for Kia, challenging many established 4x4 and SUV brands and starting the process of changing public perception of Kia as a 'maker of small cars.' Now, under the direction of Kia's Chief Design Officer (CDO), Peter Schreyer, the Kia design team aimed to deliver futuristic styling with a bold sense of power and dynamism, to once again differentiate Kia's larger CUV (Crossover Utility Vehicle) from potential rivals by incorporating Kia's new design DNA. The original Kia Sorento was a 'landmark' vehicle which took the Korean brand into a whole new section of the automotive market all around the world.
As part of Kia's drive to expand market coverage with its latest CUV, the new Kia Sorento will be manufactured with a total of four engines - with different engines being available in various regions around the world in order to best suit local requirements and with CO2 emissions from just 173 g/km. The 4.7-metre long new Kia Sorento moves vehicle design in this segment up to a new level of sophistication. With its longer front overhang, wedge profile, crisply defined greenhouse and accentuated wheelarch volumes, Kia's new CUV looks thoroughly modern and sporty. Longer and lower, the new Kia Sorento brings sleek styling and a futuristic touch to the world of the urban CUV.
Sporty and striking, the new Kia Sorento represents a new breed of vehicle," commented Peter Schreyer, CDO of Kia Motors "The dynamic design of new Kia Sorento adopts simple, linear lines to create a powerful, yet polished appearance. Introduced in 2002, it marked a huge step for Kia, challenging many established 4x4 and SUV brands and starting the process of changing public perception of Kia as a 'maker of small cars.' Now, under the direction of Kia's Chief Design Officer (CDO), Peter Schreyer, the Kia design team aimed to deliver futuristic styling with a bold sense of power and dynamism, to once again differentiate Kia's larger CUV (Crossover Utility Vehicle) from potential rivals by incorporating Kia's new design DNA. The original Kia Sorento was a 'landmark' vehicle which took the Korean brand into a whole new section of the automotive market all around the world.
As part of Kia's drive to expand market coverage with its latest CUV, the new Kia Sorento will be manufactured with a total of four engines - with different engines being available in various regions around the world in order to best suit local requirements and with CO2 emissions from just 173 g/km. The 4.7-metre long new Kia Sorento moves vehicle design in this segment up to a new level of sophistication. With its longer front overhang, wedge profile, crisply defined greenhouse and accentuated wheelarch volumes, Kia's new CUV looks thoroughly modern and sporty. Longer and lower, the new Kia Sorento brings sleek styling and a futuristic touch to the world of the urban CUV.
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